UNBELIEVABLE! ONE Practical Tactic to help PR drive real sales

UNBELIEVABLE! ONE Practical Tactic to help PR drive real sales

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By Queen Nwabueze There are several reasons, people bandy that public relations (PR) cannot drive sales in the realest meaning of the word. These days, while there can’t really be justification for every units (PR inclusive) not contributing to the revenue drive of an organisation, notes are to be taken that: 1.            PR focuses on building relationships and maintaining a positive image, rather than directly selling a product or service. While a positive reputation can lead to increased brand recognition and customer loyalty, it does not necessarily translate into sales. 2.            PR does not have direct control over the sales process. It can only generate awareness and interest. 3.            Measuring the impact of PR on sales can be challenging. While PR can contribute to sales indirectly, it can be difficult…
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2023: 20 perception management techniques for Publicity managers

2023: 20 perception management techniques for Publicity managers

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To go straight to the point, perception management is a term used to describe the strategic handling of information and intelligence in order to positively influence the way, your target audience gulps down your messaging. Simple enough? Okay. The 2023 general elections hover overhead. Take a look at some of the common techniques used in perception management just to see if any of the tactics has been in their playbook. Are you a brand manager? Please feel free to tap into these important techniques to help your ROI ministry. Haha. 1.            Spinning: Presenting information in a way that puts a positive spin on events or circumstances. 2.            Framing: Selectively presenting information in a way that influences the way it is understood or interpreted. 3.            Distraction: Drawing attention away from certain…
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Creative Job description for PR managers in the digital age

Creative Job description for PR managers in the digital age

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Do you need help putting together some KPIs for Public Relations, PR? In the spirit of FOC giving, here to gift you some roles to form the JD for your public relations head, manage or officer. Here we go! 1.            Generate strategic PR plans that can be implemented on a budget 2.            Generate and implement highly creative stakeholder relationship programmes –media (mainstream/online), internal comms ideas, etc. 3.            Regularly update the company blog – very indispensable 4.            Put together some proactive crisis management plan no matter how peripheral 5.            Identify creative stunts for reputation building/management and stakeholder relationship management 6.            Engage content marketing as own way of contributing to marketing and sales for the company 7.            Try to rethink the press release presentation in this age of digital 8.            Research and…
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8 Writing tools to help your content go viral

8 Writing tools to help your content go viral

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If you want to grow your internet presence, you must write compelling content. Now that’s why we have countless numbers of AI-writing tools to the rescue. Overall, AI writing tools can be a useful tool for anyone looking to improve the quality and efficiency of their writing. There are several potential advantages to using artificial intelligence (AI) writing tools: 1.            Efficiency: AI writing tools can analyze large amounts of text quickly and accurately, making it easier to spot errors and improve the overall quality of your writing. 2.            Personalization: Some AI writing tools can learn from your writing style and make suggestions that are tailored to your preferences. 3.            Time-saving: Using an AI writing tool can help you to save time by automating tasks such as grammar and spelling checks,…
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*Tactical digital PR strategies from Queen to you*

*Tactical digital PR strategies from Queen to you*

Blog, Nigerians React
No, we won’t go academic with this one. Digital public relation is exactly what you know about PR just that this time, you are carrying out all your PR tasks online with Google, social media and email as the drivers. Like that? Okay. Use these tactics in your Digital PR outreaches. Don’t forget they are mere bones. Do kindly notify me on anyone you would want the flesh on. Love you all the time. 1. Link building: Reach out to high authority sites to strategically place your content in their site and link back to your own website for the sake of Google ranking and the SERPs. 2. Social media marketing: consistently update on your socials just so you can engage with your followers (publics). This will help you curry…
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SEO writing tips for beginners

SEO writing tips for beginners

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Content Writing Tips for Beginners? Don’t go too far. This post is a simple and short answer to your question. Honestly, you've made the decision to try your hand at content creation in the hopes that it will be the greatest approach to market any company online. Even if you are a skilled writer in other genres, you will discover that the rules for generating content are somewhat different because you are writing both for Google and your audience. Webwide Writers has got some content writing ideas for beginners to get you started because it can be a little intimidating when you're new to the field. Here please: Punchy headline for SEO Your content's headline has three functions. To aid Google in assigning a high search rank, it must capture…
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Zuckerberg, Musk and Layoffs: Revisiting PR roles in internal communications

Zuckerberg, Musk and Layoffs: Revisiting PR roles in internal communications

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By Queen Nwabueze Yet again, the management role of public relations just as the good, old Mexican Statement preaches has come rattling.  Truthfully, it messes up everything when leaders claim they believe in transparency and empathy, but when the time comes, they aren’t always showing it. Who would have thought that Elon Musk who so empathized with Donald Trump when he was ‘fired’ from tweeting, promising to buy the platform just to enthrone freedom of speech, finally took over and now wants all his $44billion recouped immediately. Actually many of us trusted him when he promised we’d all be free like that Twitter bird if he eventually took over. Commenters like John Cloutier had hailed: “I believe Mr. Musk when he says he wants to restore Twitter to a forum…
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New survey reveals country with highest use of toilet paper

New survey reveals country with highest use of toilet paper

Nigerians React
In this age of climate change discussions, surveys on toilet paper use have become relevant. This is because some of the most popular brands of toilet paper are adding to deforestation and, as a result, climate change. In a new poll, the findings showed that the US citizens use more tissue paper compared to other peoples of the world. With the U.S. topping all other countries in its annual per capita usage of toilet paper rolls, according to 2018 data — 141 (three per week, or 28 pounds' worth) as compared with 134 rolls in Germany, 127 in the United Kingdom, 91 in Japan and only 38 in Brazil, for example — it's crucial to know where all that tissue is coming from. According to the Natural Resources Defense Council…
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What you didn’t know about rice processing equipment configuration

What you didn’t know about rice processing equipment configuration

Nigerians React
No doubt, rice aficionados in Lagos State will soon heave a sigh of relief. Eko rice, a product of the state-of-the-art Imota Rice Mill, will be available for sale in December 2022, Oluwarotimi Fashola (PhD), special adviser on rice initiative to Governor Babajide Sanwo-Olu of Lagos State, had hinted. But there’s something you didn’t know about the Imota Rice Mill. The rice Eldorado just like many others across Nigeria actually has, not just the finger of Buhler Nigeria on it, but also the company’s entire footprint.  Bet, you also never knew before now that the Lagos Rice Mill is the BIGGEST in the whole of Sub-Saharan Africa. Now you know! Still wondering what a complete rice processing equipment generally include. Not far to fetch. Some ideas below please : 1.…
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Chief Twit ends remote working, orders staff back to physical office 

Chief Twit ends remote working, orders staff back to physical office 

Nigerians React
Chief Twit of Twitter, Elon Musk, has, on Wednesday, announced the end of remote working at Twitter, ordering every staff member to return to the physical office. Musk, who took over Twitter on October 27, sent an email to his employees for the first time on Wednesday, according to Bloomberg, which reviewed the email. The billionaire wrote in the email that employees would no longer be permitted to work remotely. Twitter expected staff to be in the office for at least 40 hours a week, unless Musk gave approval for them to work elsewhere, according to the email. Elon Musk said, Twitter usage has reached an all-time high. Musk told workers in the email that Twitter was preparing them for "difficult times ahead.” The Tesla and SpaceX CEO also wrote…
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