Effortlessly, even a lisping baby could speak on how the media have changed in recent times. Particular thanks to online media. Brands have never been under a bigger microscope and open to much scrutiny too. Indeed, monitoring their online and offline mentions have become critical as the days roll by.
What is Media Monitoring?
Let’s not go academic. Simply, media monitoring is professionally listening to what the media (traditional and digital) are saying about your brand. Note that it’s also paying attention to your competitors, the industry and other topics important to you and your brand’s operations. Need we then say why it matters? It’s already glaring in the foregoing working demo. It all simply translates that when done properly, media monitoring should give you both a general and specific idea about the vibes (sentiments) surrounding your brand.
To state it like it really is, brands and businesses benefit from a solid media monitoring strategy especially that which research informed. When done correctly, media monitoring lets you know what your customers are saying about you in their offline and online posts, blogs, videos, etc. and how they feel about it.
Media Monitoring: Capsule History
Media monitoring isn’t a new tool for many brands. Neither is media monitoring services in Nigeria new. The Nigerian media monitoring industry has been around for a while now. Did you know PPlus Measurement Services, for instance, has been offering media intelligence and public relations research/evaluation for nearly a decade now? What a long way the agency has come, using modern-day techniques, including artificial intelligence, to monitor brands and topics online, 24/7. According to Olufunke Mohammed, COO, P+ Measurement: “We understand the value of valid PR metrics to our clients’ media performance audit reports.”
Advantages of Media Monitoring Services
Here are a few ways professional media monitoring services can benefit your organisation:
• Customer service to track brand mentions or even complaints, which you likely wouldn’t have seen otherwise. It’s the media monitoring services that actually have the requisite tools for the job!
• Market research to monitor what people are saying about your products or services and those of your competitors plus critical public affairs as they relate to you. For instance, this is done in in PPlus Measurement Services here in Nigeria, using the globally-certified media monitoring principles, tested, trusted and reconfirmed by stipulates from The International Association for Measurement and Evaluation of Communication (AMEC).
• Brand teams can recognise valuable industry trends that can be used for marketing campaigns. Organisations could claim they know how to but it’s the media monitoring services that actually have the wherewithal.
Phew! Get ready to read a fully-fledged book if we continue to reel out the indispensability of media monitoring.
Care to be realistic? Then join us at P+ Measurement Services. Let’s walk round the corporates in Nigeria, spreading the gospel that media relations really matter. There’s no saying enough of it! Interestingly, if your brand or business experiences a PR crisis, you’d want to do everything in your power to lessen the damage and get out in front of whatever the issue is. Media monitoring alone is that Midas Touch you need to turn your proactive-ness to gold.
On the other hand, when you plunge into crisis, dear media monitoring is still what you need, every step of the way, in order to get your organisation’s reputation not only back on track but re-emerge even stronger.
Did you even know that media monitoring can help you anticipate a crisis before it happens? Often, before an issue develops into a full-blown crisis, there are signs of something trending in the wrong direction whether offline or online. Similar to a fire that starts out as sparks, there are often smoke signals that shouldn’t be ignored — before it turns into a raging fire. But that’s the indispensable nature of media monitoring for you!
Go now. Feel free to engage media monitoring services right away! PPlus Media Monitoring Services, for instance, has been tested, trusted and have wide recommendations from the C-suit rung of corporate organisations across Nigeria.
You may wonder how the agency got there but PPlus’s comprehensive media monitoring services still combine human insight with sophisticated technology to provide you with curated coverage from national and local print, broadcast, social media and online sources to ensure you see all the coverage most relevant to you, your organization and your public relations goals.
The 2023 election year is here. How healthy are your media monitoring efforts? Analyse the impact of your media relations campaigns and turn current results into future actions with P+.
You are free to choose from automated to tailored interactive reports. PPlus’ s analytics gives you the ability to quickly assess industry trends and extract valuable insights – the araldite to etch corporates at the top now that Nigeria will soon experience new government, new policies.
Please contact the media monitoring team. Let’s start your professional, data-girded, media monitoring immediately.