UNBELIEVABLE! ONE Practical Tactic to help PR drive real sales
By Queen Nwabueze There are several reasons, people bandy that public relations (PR) cannot drive sales in the realest meaning of the word. These days, while there can’t really be justification for every units (PR inclusive) not contributing to the revenue drive of an organisation, notes are to be taken that: 1. PR focuses on building relationships and maintaining a positive image, rather than directly selling a product or service. While a positive reputation can lead to increased brand recognition and customer loyalty, it does not necessarily translate into sales. 2. PR does not have direct control over the sales process. It can only generate awareness and interest. 3. Measuring the impact of PR on sales can be challenging. While PR can contribute to sales indirectly, it can be difficult…
