2023: 20 perception management techniques for Publicity managers
To go straight to the point, perception management is a term used to describe the strategic handling of information and intelligence in order to positively influence the way, your target audience gulps down your messaging. Simple enough? Okay. The 2023 general elections hover overhead. Take a look at some of the common techniques used in perception management just to see if any of the tactics has been in their playbook. Are you a brand manager? Please feel free to tap into these important techniques to help your ROI ministry. Haha. 1. Spinning: Presenting information in a way that puts a positive spin on events or circumstances. 2. Framing: Selectively presenting information in a way that influences the way it is understood or interpreted. 3. Distraction: Drawing attention away from certain…
