To go straight to the point, perception management is a term used to describe the strategic handling of information and intelligence in order to positively influence the way, your target audience gulps down your messaging.
Simple enough? Okay.
The 2023 general elections hover overhead. Take a look at some of the common techniques used in perception management just to see if any of the tactics has been in their playbook.
Are you a brand manager? Please feel free to tap into these important techniques to help your ROI ministry. Haha.
1. Spinning: Presenting information in a way that puts a positive spin on events or circumstances.
2. Framing: Selectively presenting information in a way that influences the way it is understood or interpreted.
3. Distraction: Drawing attention away from certain aspects of a situation in order to focus attention elsewhere.
4. Denial: Refusing to acknowledge or accept that certain events or circumstances have occurred.
5. Limited hangout: Acknowledging certain aspects of a situation while minimizing others.
6. Misinformation: Deliberately spreading not-so-clear information in order to influence perceptions.
7. Misdirection: Directing attention away from the true nature of a situation
8. Disinformation: Deliberately spreading ‘clever’ information just to woo every perception to your own side.
9. Plausible deniability: Allowing others to believe that they were not responsible for certain actions or events in order to avoid accountability.
10. Censorship: Regulating certain information in order to control perceptions.
11. Propaganda: Using media and other forms of communication to promote a particular point of view or ideology.
12. Scapegoating: Blaming a particular individual or group for problems or failures in order to deflect attention away from other factors.
13. Smokescreen: Creating a distraction in order to obscure the true nature of a situation.
14. Spin doctoring: Using language and presentation techniques to influence the way that information is perceived.
15. Stonewalling: Refusing to engage with or answer questions about a particular issue in order to avoid discussing it.
16. Suppression: Preventing the dissemination of certain information in order to control perceptions.
17. Blackout: Deliberately cutting off access to information in order to control perceptions.
18. Whitewashing: Presenting information in a way that obscures or minimizes the negative legs.
19. Disruption: Interfering with the normal flow of information in order to control perceptions.
20. Misattribution: Attributing certain events or circumstances to a vague cause.